
Fad diets are popular because they are like shiny new toys; they seem to offer immediate sparkling results, with celebrity followers.
If you look at definitions of the word ‘fad’ you will see that it means a trend that does not last. It has a huge rise in popularity, and sales disproportionate to the length of time in the market, and then it will fade away pretty much as quickly as it arrived. Now, if you take that description, and then apply it to diets, you have to wonder why a diet would suddenly appear, be massively popular and then disappear, and the only reason is that it did not work.
You…











Recent Comments